seonicals - SEO Agentur

Many thanks to the agency for the excellent support with my SEO and SEM campaign. I can wholeheartedly recommend their services. I received sound and honest advice, the agency was always available, and we defined and consistently pursued our goals. I also launched a social media campaign with Socialsun, a subsidiary of seonicals. That's going great too! Thanks to the whole team!

They were commissioned to manage all our sales through Google Ads and to increase sales. After three months of collaboration and additional costs—some of which were not clearly communicated beforehand—the agency finally declared that they couldn't deliver and that all possibilities had been exhausted. This raises the question for me as to why an agency would promise certain services beforehand that it later cannot provide. I also question the significance of the 52 five-star reviews found on Google. While communication was good during the collaboration and it was possible to talk to the team, this is ultimately of little use if the promised results are not achieved. ------------------------------------------------------------------------------------------ Response to the agency's claim (see below): Summary of findings and complaints Delayed campaign launch The contract was signed on May 16, 2025. However, the first Google Ads campaigns were not activated until July 21, 2025. This meant the agency needed approximately two months to configure basic settings and launch the campaign. In my view, such a long preparation time is neither technically justifiable nor contractually acceptable. Unannounced additional costs / deviation from the offer: The agency submitted an offer for a one-time fee of €856.80. However, on July 15, 2025, an invoice for €2,988.80 was issued – without these significant additional costs having been discussed with me or approved by me beforehand. After my explicit rejection of this invoice, the agency provided no further clarification or explanation. Lack of market analysis and unsuitability for the project: It must be noted that the agency did not familiarize itself with the market situation or its own knowledge in the relevant market segment before accepting the order. A basic preliminary analysis should have revealed that the agency was not suitable for this project. Insufficient results despite high click-through rates: Between July 21 and October 21, 2025, approximately 12,000 clicks were generated. The agency's sole conclusion was that the products were "too expensive" for the German market. This statement represents an unprofessional shifting of responsibility: To claim that there is no market for higher-quality products in a market with over 40 million households is technically incomprehensible. Such a statement demonstrates that the agency was unable to properly target or evaluate the campaign. Use of unsuitable keywords / inefficient budget allocation: The agency primarily used generic, highly competitive keywords, which made clear differentiation from the competition impossible, as they are also used by major market players. Only after I pointed out this problem myself and suggested more specific long-tail keywords was the strategy partially adjusted. By this time, however, budget and valuable time had already been wasted. Conclusion: The agency neither properly delivered the originally agreed-upon services nor implemented professional campaign management. Delays, unjustified additional costs, a lack of market knowledge, and strategic errors in keyword selection led to an inefficient use of the advertising budget and a failure to achieve the project's success. Overall, it must be stated that the agency did not execute the assignment professionally and did not manage the project in the client's best interests. ...and now the agency can take legal action...

I had the pleasure of getting to know seonicals last year and had a very positive experience. The team is extremely friendly, supportive, and highly dedicated. They work with great commitment and passion for their clients – always striving to achieve the best possible results. Thank you again! :)

Google didn't accept my art school's change of location, which caused some problems. I was quite desperate and then I came across seonicals. The consultation was straightforward, very friendly, and successful. My problems, which had been going on for weeks, were resolved in no time. Thank you so much!

I commissioned Seonicals to create my new website – from the very beginning, the contact was very friendly, competent, and on an equal footing. I was particularly impressed by the structured approach. From the initial briefing through the design to the finished website, I was regularly informed about the progress. The team not only implemented my wishes but also added their own useful ideas. They also did a thorough job in terms of SEO – my site is now much easier to find. Particularly commendable: fast response times, transparent communication, and fair value for money. I am completely satisfied with the result and can recommend Seonicals to anyone who needs a modern and optimized website. Thank you for your excellent work, DJ Andreas | Wedding and Event DJ