Salt & Serif

We’ve absolutely loved partnering with Salt & Serif over the past few years. They have played a key role in elevating Advanced Ag Products’ marketing — from updating and refining our website to designing multiple trade show backdrops and other brand assets that truly represent who we are. What sets them apart is not just their design talent, but their ability to understand our industry and translate complex agricultural messaging into clean, strategic, and compelling visuals. They listen well, collaborate well, and consistently deliver with professionalism and creativity. We’re grateful for the trust-based partnership we’ve built and look forward to continuing to work together. Highly recommend Salt & Serif to any business looking for thoughtful, strategic brand support. — Advanced Ag Products (AAP)

I've worked with a lot of creative professionals over the years, but Sarah stands in a league of her own. She has this incredible ability to balance immediate project needs with long-term brand strategy—a skill that's surprisingly rare and absolutely invaluable. What I love most about working with Sarah is how effortless she makes collaboration feel. She's responsive, thoughtful, and always follows through exactly as promised. No surprises, no drama—just excellent work delivered on time and on budget. I bring Sarah onto my own projects and partner with her across client engagements because I know she'll deliver exceptional work and be a true partner to both my team and my clients. She's become my automatic first call for any creative work because I know she'll not only do a fantastic job, but she'll also make the entire process enjoyable for everyone involved. Bottom line: if you're looking for a design partner who truly gets it, call Sarah at Salt & Serif.

I’ve had the opportunity to partner with Sarah at Salt & Serif on multiple website projects, and she’s the real deal. What sets her apart is her clarity. She doesn’t just design beautiful websites, she builds them on strategy. Every project starts with a strong point of view, clear messaging, and a deep understanding of the client’s business. By the time development begins, the thinking is solid and intentional, making my job easier (which I love). Beyond that, she brings energy and confidence to every project. Clients trust her because she leads well and tells the truth, even when it’s hard. Her ability to take on a project management role allows me to focus on what I do best; built performant websites. If you’re looking for a strategic creative partner who pairs brand intelligence with execution, Salt & Serif delivers.

We have the privilege of experiencing Salt & Serif's strategic grit with creative finesse on a regular basis. We love their approach to thinking big, thinking long-term, and executing at the highest level. Brand strategy, visual identify, website design and development are all executed beautifully. Sarah is absolute blast to work with who brings the best energy to all communication. Check out Salt & Serif, you will be glad you did!

Sarah with Salt & Serif has been absolutely invaluable to our business. I have been working with her for a few years now, and she is so incredibly talented at ideation and at actually thinking through what the most valuable asset should be. She is great at what she does and truly cares about her clients!