Nutimo ApS

I've personally worked with Simon and can say that he excels as a consultant - he has great knowledge and skills backed by years of hands-on experience in the industry.

Simon does it again, as with his previous books! Concrete, straightforward and with examples of optimal implementation from reality. As hoped, and even after 7 years in the e-com game, Simon's book has just added 6 new tests or tasks to my list, which we will implement across the site, shipping prices and customer service. You get something to do with this book and therefore it is relevant for all webshops that want to take a shortcut to more growth without so much chatter. And if you have read the first version of the optimization book (like me), then there are still quite a few new tips.

This book is truly amazing! It's easy to read and full of great tips that are valuable no matter what your level. I'm 14 years old and I've learned so much from reading it. It's really cool that Simon shares his 15 years of experience, both in increasing conversion rates and giving good advice to businesses of all sizes. I made all the basic mistakes and this book really helped me correct them. I can't recommend it enough!

The Optimization Book is an easy-to-read and ultra-tangible book that comes with the points that every webshop should have implemented or considered - but which almost no one has a full plate on. The optimization tips are fundamental, and cut through the plethora of options and improvements you are presented with daily as an e-tailer, and directly to the bottom line.

I have read or listened to the "Content-Based Marketing" book by Simon Elkjær, and I think it has given me a very useful and business perspective on the use of content marketing. In any case, it has helped put content marketing on the strategic agenda for our small business 💪 Can definitely be recommended to anyone considering working with content marketing from an organic mindset.