Ethos Copywriting

We've been working with Matt at Ethos for a little over a year. He worked through every page on our site to ensure it was correctly set up and optimized for SEO visibility. Once we finished that, he helped optimize our Google ads and started working on long-form content. His technical know-how is rivaled only by his high-quality writing. Over the last year, we have seen a significant increase in traffic and, more importantly, revenue due in no small part to the hard work from Ethos. Matt is knowledgeable, easy to work with, and a great communicator.

It is my pleasure to recommend Matt and Ethos Copywriting. While serving as the marketing and communications director at Erie County Community College, I/we had the privilege of working with and being a recipient of his talent in multiple areas, specifically SEO and copywriting. His attention to detail in reading and deciphering the analytics was masterful to watch -- and it paid dividends. We watched our rankings rise and bounce rates decrease. I'm incredibly grateful for his skills and expertise that ensured people in and around Erie County learned of this brand-new institution of higher learning. I appreciated his skills so much, I've invited him to speak to my marketing graduate students about his profession. His passion and expertise shine through and resonate deeply with our students. I highly recommend Matt and Ethos Copywriting.

Matt & Ethos were absolutely incredible to work with. My project lasted nearly a year long with Matt and his team and at no point did their enthusiasm, effort or care for the project wobble. In regards to the actual assistance and work provided, I'm not sure I could have imagined the project turning out as well as it did - their attention to detail, open, honest and frequent communication and overall creativity was bar-none. I sincerely am unable to put into words how valued Matt and the Ethos team's efforts and collaborations were for my book. I will be working with them again.

Ethos Copywriting was an amazing help to my business! We met weekly to review progress and pull the reports pertaining to the key metrics of our SEO sprint. Week after week we saw continued growth and it has reflected in the consistent inquiries I have been receiving from new clients who "found us online." As we wrapped our sprint, Matt gave suggestions for more ways to expand business using the website he optimized as a foundation for growth. I would HIGHLY recommend working with him to reach new clients locally and beyond!

Working with Matt has been a complete game-changer for my business! He drastically increased my website’s visibility and search engine ranking, which led to a noticeable boost in inquiries and bookings. Matt is incredibly knowledgeable and brought so much clarity to areas I had been struggling with. What really stood out was how hands-on and intentional he was—regular Google Meet check-ins kept me on track, and he helped me define clear, actionable goals for my business moving forward. I felt supported every step of the way, and the results speak for themselves. I cannot recommend him enough!