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Частный сео специалист
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- #7 of 10 in SEO Agencies, Kyiv
- #6 of 8 in SEO Agencies, Sevastopol
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Trying to beat the large marketplaces on broad product queries was getting us nowhere. Stanislav said that fairly early instead of pretending there was an easy way around it. The strategy shifted towards comparison, compatibility, and use-case searches where the marketplaces are much weaker. That has worked noticeably better than our old approach of trying to outrank them everywhere. Total traffic hasn't exploded, but organic sales have improved, which matters more to us. Paid search is now concentrated on the categories where we actually have a stock advantage.
We sell into a small international niche, which has an obvious downside: there simply isn't much search volume. Stanislav was realistic about that from the first conversation and talked in terms of enquiries rather than promising traffic growth. Most of the work went into product-level pages across several languages and, more recently, into how we're represented when someone asks an AI assistant where to buy this type of product. That wasn't a channel we had even considered before. Paid search runs seasonally around competition dates. The numbers aren't huge in absolute terms, but for a business our size the difference is meaningful.
Our audience is developers, which means comparative queries, documentation-style content, and almost zero tolerance for marketing texts. Stanislav understood this quite quickly, so the content plan came out without unnecessary "advertising for the sake of advertising". The most interesting result came from where we ourselves did not look at all - from how the product is presented in AI answers. Developers are now actually asking ChatGPT about comparing hosting, and we were either not there or were showing characteristics from two years ago. We had to put in order structured data, comparative pages, and information on third-party resources. Now registrations from this channel can already be tracked, and they are gradually growing. The advertising is also without sentimentality: we left a small set of queries with high intent, everything else was simply cut off.
We have a project in Poland to sell luxury wristwatches, and we wanted to promote without “standard” solutions. Stanislav started with an analysis of the niche and competitors, after which he helped optimize the catalog structure, meta tags, relinking and content for commercial requests. The work is systematic, step by step, and this is visible in the dynamics of search and relevance of requests. As for SEO, a very strong approach and adequate communication.
I contacted this company to create a website and promote it for my laser hair removal studio in Lviv. I was very pleased with the result. Everything was done qualitatively, within the agreed deadlines, they were always in touch and explained each stage of the work in detail. The website looks professional, and thanks to the promotion, more customers began to come. Thank you for the responsible approach and excellent work!